Re-Branding Sunsilk Back Into the UK Hair Market Essay Example for Free

Re-Branding Sunsilk Back Into the UK Hair Market Essay Originally launched in the Netherlands in 1956, Sunsilk provides haircare solutions in 80 countries around the globe. No matter the hair type or problem, we have the products and the know how to make your hair feel and look beautiful. Our passion in life is to help women celebrate looking beautiful everyday, anywhere. Bad hair days are history Take on life with confidence and consign bad hair days to the bin with Sunsilk. Our range of products incorporates various natural ingredients and extracts with their own specific properties; chamomile for cleansing without limpness, ginseng extract for strength and more for any and all requirements. Get great advice and tips on hair care from us too. Key facts * Number 1 in Asia, Latin America and the Middle East * Sales of more than â‚ ¬1 billion a year * Sells in 80 countries * Also sold as Elidor, Hazeline, Seda and Sedal * Recent awards: Holds the Guinness world record for the most heads of hair washed and styled in one day Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the worlds leading company in hair conditioning and the second largest in shampoo[1]. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerates â€Å"billion dollar brands. Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand. * 1954 – Sunsilk first launched in the UK.  * 1955 – First advertisement of Sunsilk appeared on TV. * 1964 – Launch of Sunsilk hair spray. * 1968 – Sunsilk shampoo re-packaged in PVC bottles. * 1971 – Launch of Sunsilk conditioner. * 1975 – Sunsilk became the biggest name in hair care. * 2003 – Sunsilk glossy magazine launched in Argentina. * 2008 – Social networking site Gang of Girls was introduced in India. First advertising Sunsilk began advertising in 1955 with a campaign that focused on specific hair issues. In the UK, the campaign focused on shiny hair. During the 1960s, a television commercial of Sunsilk featured a tune composed by John Barry, â€Å"The girl with the sun in her hair†, which proved so popular that it was subsequently released as a pop single. Sunsilk radio commercials were aired in 1969 featuring Derek Nimmo to support the new Sunsilk Herb shampoo for problem hair called â€Å"Hairy Tales†. In the early 1970s, Sunsilk was advertised with the slogan â€Å"All you need is Sunsilk†. Celebrity associations Madonna, Shakira, Marilyn Monroe, and Marian Rivera all featured in Sunsilks 2008 advertising campaign â€Å"Life Can’t Wait†[3] which launched with a Super Bowl XLII spot. The philosophy behind the campaign was about girls taking positive steps to gain better control of their lives â€Å"Hair On = Life On†. Actress and former Miss World Priyanka Chopra is the brand ambassador for Sunsilk in India. [4] In 2009, singer Delta Goodrem was announced as the face of Sunsilk in Australia. The singer and her music have since featured in several Sunsilk adverts.[5] In 2007, British girlband Girls Aloud launched a campaign for Sunsilk after securing a sponsorship deal worth over  £1,000,000.[6] Members Nicola Roberts, Nadine Coyle, Cheryl Cole, Kimberly Walsh and Sarah Harding all represented the brand, which included shooting a television commercial. Sunsilk also sponsored their following tour. Magazine In 2003, Sunsilk (Sedal) launched the first hair only glossy magazine in Argentina aiming to communicate to the professional hair industry. More than 800,000 copies are published each month. The magazine focuses on hair, fashion and beauty issues as well as showcasing hairdressers’ work. It is sold locally on news stands and distributed to hair salons. Gang of Girls In 2008, Sunsilk India launched a social networking site called Gang of Girls [7], which offered its users access to a variety of local and global experts to address various hair care needs through its content, blogs and live chat room. The site includes rich content of hair care and fashion, and users can also take part in interactive games and quizzes.In 2011, Sunsilk was listed in The Brand Trust Report published by Trust Research Advisory. Co-Creation collaboration From 2009 Sunsilk started working with a number of professional hair experts to develop new and improved products. Each hair â€Å"issue variant links to an expert† with the relevant specialist hair knowledge. For example, Dr Francesca Fusco, a New York dermatologist, co-created a â€Å"hairfall† variant for the brand. The line up also includes: Jamal Hammadi for Black Shine, Rita Hazan for Vibrant Colour, Teddy Charles for Plumped Up Volume, Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and Yuko Yamashita inventor of Japanese hair straightening process YUKO for Perfect Straight. Availability Sunsilk is available in over 60 countries worldwide. However Sunsilk products seem to be no longer available in the United States. The Sunsilk website has a list of countries where their products are sold, the USA is not one of them.

Monroe doctrine Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Monroe Doctrine was presented by President James Monroe in his annual address to Congress in 1823. Essentially its author, John Quincy Adams, who served as Monroe’s Secretary of State, wrote the Doctrine as a proclamation to the United States’ opposition of European colonialism. As of today the Doctrine has been re-interpreted and extended in a variety of ways to conform to the situation at hand, such as President Theodore Roosevelt’s Corollary.   Ã‚  Ã‚  Ã‚  Ã‚  The end of the Napoleonic Wars in 1815 began the break up of the Spanish empires in the New World. From this point, many leaders guided their countries out of colonialism and led them into independence. These newly formed republics requested and expected diplomatic recognition from the United States and many Americans were in favor of the recognitions. Although, as previously identified, the United States had been warned that if it acknowledged the independence of these nations it would be seen as hostile actions towards Europe and both Monroe and Adams were unsure of going to war over countries that could not guarantee survival. Monroe and Adams were prepared to stay neutral as long as the other European powers did not interfere and let Spain and its colonies fight out their differences. The United States was in the process of obtaining East Florida from Spain after gaining West Florida in the Louisiana Purchase which the Spanish Minister Onis agreed to as long a s the United States promised not to assist the revolutionaries nor recognize their independence. Once the Transcontinental Treaty was ratified, Monroe began to extend recognition to the new Latin American republics stretched out over a few years so not to gain a European response.   Ã‚  Ã‚  Ã‚  Ã‚  In 1823, there was talk of Spain and France joining together for attacks on the new republics with the backing of Russia, Prussia, and Austria; fear of France becoming a power once again in the Americas encouraged the British to propose that the United States and Britain join together to warn off the two. Although Jefferson and Madison were in support of the offer, Adams was suspicious. In a cabinet meeting, Adams argued that it would be undignified to address Russia and France explicitly and fight in the shadows of the British, which won over the cabinet and Monroe delivered the Adams ... ...of the new Dominican Republic regime which owed over twenty million. When Roosevelt initially intervened, he took control over the country’s customs and receivership. Through this seizure, he distributed 45% of their revenues to their foreign creditors, although this occupation lasted for more than three decades. After this intervention the U.S. extended its power throughout the Caribbean when an opportunity arose. In 1930, a memorandum was issued stating that the United States did not have the power to intervene in the less able countries, unless European powers were threatening, which reversed the Corollary.   Ã‚  Ã‚  Ã‚  Ã‚  When the Monroe Doctrine was first introduced it seemed just as a warning to Europe not to interfere with the revolutions of Latin America, almost a gesture of solidarity and sympathy to the newly independent nations, but it was evident of American selfishness. Monroe and Adams carefully exempted the United States through careful wording when addressing the influence in the Western Hemisphere. The Doctrine was a valid basis for U.S. policy towards Latin America and became a fence to block out European expansion.   Ã‚  Ã‚  Ã‚  Ã‚  

Medical Assistant

The main person that has shaped my personality has been my mother. She has show n me how to conduct myself as a woman, a professional, and as a mother. She has always worker d and shown me and my sister the value of work. Her hard work Instilled In me the desire to succeed. My mother has always been my Inspiration. At a young age my mother came to the US, she had no knowledge of the language mum chi less of the way of life out here. Although the language barrier she managed to meet and ma r rye my dad.My mother quickly found out that America wasn't all It seemed. She married and the n struggled to provide for me and my father. He was a spoiled American kid, In my mothers word s, with opportunities only dreamed of by my mother. She stuck it out and had me and my sis term. Later she divorced from my dad and provided for us all by herself. She started working at South Chicago hospital as a housekeeper when I was only 6 wok s old. Since then she has held her Job and worked two, even thre e Jobs to provide for me an d my sister. The road has been long but she tells me she never regrets it.She has been sat bled and living proof that it can be done. My mother did it without any education and it was a f reign land to her. She now has bought and paid for her home and a condo in Florida, and has law yes helped and provided for me, my sister, and her grandchildren. My mother is my idol. I wish she could see the impact and structure she has instilled on my life. I am so proud to have such a dedicated and hard working mother. She inspires me to do the Impossible. If she can overcome all the odds then I can at least try to.

Karl Marx s View Of Contemporary Social Ills - 1674 Words

Power is present in every relationship and within each individual. Power is defined as a group’s ability to make another group its subject or to make some desired action either by consensus or force. Within any organization or government, some elite groups make decisions that directly or indirectly affect the lives of the larger mass. Studies have shown that such decisions in most cases are made to service the elite’s value and economic interests; property ownership or production. Such directions within the society cause resentment and inequality when the larger mass is not included in the decision making. The inequality makes the elite class to enforce their wishes and will on the less fortunate (Jessop 174). This essay seeks to give a†¦show more content†¦Between the two classes are small businesses which Marx calls them ‘petty bourgeoisie’, a group that is subject to either join the working class or the capitalists if surplus can be accommodat ed. In the ongoing industrial revolution the social surplus contributes to conflict where classes exist in the form of struggle for dominance or control over profits. Marx as a conflict theorist argued that the economy defines and dominates the societal structural change. He explained that social change and structure is a form of historical materialism that in the history come in two groups: the oppressor and the oppressed. Marx stated that the society is built on the exploitation of the oppressed. The struggle between the classes was what brought about the industrial revolution. This division and the struggle in the society have since never stopped, but instead there have been reestablishment of new classes, new oppression conditions, and new struggles replacing the old ones. The ancient societies e.g. the Roman and the Greek was built on slave labor and the two classes in conflict during those times were the slaves and patricians. The struggle between these classes resulted in th e development of feudal societies that were developed on serf’s labor under their opponent, the lords. The end of feudalism ushered in the capitalism, and Marx called the opposing forces in capitalist societies the